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2016
Tuesday, November 8th

Apparel Product Attributes and Consumer Choice Decision: A Regulatory Focus Perspective

Jonghan Hyun, Kent State University

Beyond Shopaholism: A Socio-Cultural Examination of Compulsive Clothing Buying Behavior

Lorraine M. Martinez-Novoa, The University of North Carolina at Greensboro
Nancy Hodges, The University of North Carolina at Greensboro

Black Urban Professionals' Motivation for Conspicuous and Status Clothing Brand Consumption

Adele Cronje, University of Pretoria
Bertha Jacobs, University of Pretoria

Body Image from the Military Service Member's Perspective: The Effects of Weight Concerns and Social Pressures, and Health-Related Attitudes

Hyo Jung (Julie) Chang, Texas Tech University
Barent McCool, Texas Tech University
Debra Reed, Texas Tech University

Brand Storytelling on Instagram: How Do Pictures Travel to Millennial Consumers' Minds?

Heejin Lim, University of Tennessee
Michelle Childs, University of Tennessee

Can Augmented Reality Help E-shoppers Make Informed Purchases on Apparel Fit, Size, and Product Performance?

Fatma Baytar, Iowa State University
Te-lin (Doreen) Chung, Iowa State University
Eonyou Shin, Iowa State University

Compulsive and Impulsive Shoppers: Hoarding of Fast Fashion Products

Sergio C. Bedford, Texas State University
Gwendolyn Hustvedt, Texas State University
Vertica Bhardwaj, Texas State University

Consumer Behavior Research on Culture Identity of Traditional Chinese Costume

Qiuyue Wang, Beijing Institute of Fashion Technology,P.R.CHINA
Ping Zhao, Beijing Institute of Fashion Technology,P.R.CHINA

Consumer Characteristics and Purchase Intentions of Mass-customized Men's Dress Shirts

Jung-ha Yang, West Virginia University
Jessie Chen-Yu, Virginia Polytechnic Institute and State University

Controlling Changing Climates: Consumer Preferences for an Energy-Saving Garment

Tasha L. Lewis, Cornell University

Exploring the Efficacy of Consumer Education with Regard to Consumption of Branded and Luxury Counterfeit Merchandise

Connor S. Goddard, Ohio University
V. Ann Paulins, Ohio University

Exploring Young Consumers' Trust and Purchase Intention of Organic Cotton Apparel

Xiao Tong, The University of Alabama
Jin Su, University of North Carolina at Greensboro

Factors Affecting the Intention to Participate in Apparel Crowdsourcing

Te-Lin Chung, Iowa State University
Fatma Baytar, Iowa State University
Young-A Lee, Iowa State University
Ann Marie Fiore, Iowa State University
Denise Schmidt-Crawford, Iowa State University

Green Apparel Consumption: An Empirical Examination of Behavior versus Attitudes

Poorva Bushan Raut, North Carolina State University
Marguerite M. Moore, North Carolina State University
Lori Rothenberg, North Carolina State University
Genessa Devine, Lenovo
Karen Leonas, North Carolina State University

Hedonic and Utilitarian Shopping Motivations of Male Fashion Leaders

Lizelle Engelbrecht, University of Pretoria
Bertha Jacobs, University of Pretoria

Role of Asian Cultural Authenticity on U.S. Consumers' Perceived Quality, Trust, and Patronage Intention

Sarah Song Southworth, University of Missouri
Jung Ha-Brookshire, University of Missouri

The Impact of the Self-esteem and Consumption Values on Consumers Attitude and Intention to Purchase Luxury Fashion Products

Jane Opiri, Louisiana State University
Chunmin Lang, Louisiana State University

The Joint Effect of Self-Monitoring and Self-Ideal Discrepancy on Consumer Attitude toward Luxury Fashion Brands

Minjung Park, University of Minnesota
Hye-Young Kim, University of Minnesota

Thrilled or Angry: Consumer Emotions on Black Friday

Sharron Lennon, Indiana University
Minjeong Kim, Indiana University
Jaeha Lee, North Dakota State University
Kim K.P. Johnson, University of Minnesota

Using Theory of Reasoned Action to Explore "Slow Fashion" Consumer Behavior

Sanjukta Pookulangara, University of North Texas
Arlesa Shephard, State University of New York College at Buffalo
Chuanlan Liu, Louisiana State University

Warm Glow of Gifts: Effects of Product Warmth, Channel, and Friendship Distance

Hyunjoo Im, University of Minnesota
Claire Haesung Whang, University of Minnesota

When do Sweatshop Allegations Negatively Impact Brands? An Entitativitybased Account for Moderators

Md Sanuwar Rashid, Auburn University
Veena Chattaraman, Auburn University

Wednesday, November 9th

A Cross-Cultural Study of Consumer Perceptions of Clothing Fit

Yingying Wu, Cornell University
Susan P. Ashdown, Cornell University

A Neural Predictor of Consumer Psychology: An fMRI Study of the Effect of Celebrity, Non-Celebrity, and Rational Advertising Appeals on Dress Attractiveness

Hyo Jung (Julie) Chang, Texas Tech University
Michael O'Boyle, Texas Tech University
Ronald Anderson, Texas Tech University
Chompoonut Suttikun, Texas Tech University

A Shortened Version of the Fashion Clothing Involvement Scale

Srikant Manchiraju, Florida State University
Mary Lynn Damhorst, Iowa State University

Alleviating Anxiety through Shopping: Roles of a Sense of Control and an Approach/Avoidance Motivation

Jong Geun Lee, Auburn University
Sang-Eun Byun, Auburn University

Comprehensive Influences on Consumers' Acceptance of 3D-Printed Apparel

Anna Perry, Colorado State University

Consumer Reactions to Socially Irresponsible Brand Behavior: A Systematic Literature Review

Md Sanuwar Rashid, Auburn University
Wi-suk (Wis) Kwon, Auburn University

Consumers Visual Search Behavior on the Websites: An Eye Tracking Approach

Shubhapriya Bennur, University of Nebraska-Lincoln

Consumers' Motivation and Active Participation on Fashion Brand's Social Networking Sites: Moderating Effect of General SNS Usage

Seahee Lee, Ewha Womans University

Cross-Cultural Perceptions towards Effects of Social Media on Body Image

Georgina Esquivias, San Francisco State University
Margarita Teresina Tapia, San Francisco State University
Ivana Markova, San Francisco State University

Defining Collaborative and Sustainable Apparel Consumption: Laying the Groundwork for Empirical Investigation

Hyejune PARK, Oklahoma State University
Cosette M. Armstrong, Oklahoma State University

Developing an Attitudinal Model of Collaborative Consumption: Moderating Effects of Consumer Traits and Situational Factors

Alyssa Adomaitis, The New York College of Technology, CUNY
Caroline Kobia, Mississippi State University
Diana Saiki, Ball State University

Effects of Information Sidedness on Young Consumer Attitudes and Subjective Norms toward Fashion Products Made of Fur, Leather, and Wool

Minjung Lee, Konkuk University
Elena Karpova, Iowa State University

Exploring the Personality of Southern Lifestyle Brands

Jamie Parks, The University of Alabama
Xiao Tong, The University of Alabama

Factors Influence Consumers' Purchase Intention of Smart Closets

Anna Perry, Colorado State University

How Chinese College Students Perceive Fast Fashion Brands: A Brand Personality Approach

Jin Su, Univeristy of North Carolina at Greensboro
Sun Sun, Shanghai University of Engineering Science, China
Xiao Tong, The University of Alabama

Imagery Fluency and Fashion Involvement in Online Apparel Shopping

Minjung Park, University of Minnesota
Hyunjoo Im, University of Minnesota

Mobile Shopping Behavior among Fashion Adoption Groups

Seung-Hee Lee, Southern Illinois University
Jane Workman, Southern Illinois University
Kwangho Jung, Seoul National University

Passion for Online Social Networking and Internet Addiction: Testing a Dual Theory Conceptual Framework

Srikant Manchiraju, Florida State University
Amrut Sadachar, Auburn University
Jessica Ridgway, Florida State University

Successful Brand and Retailer Collaborations: Does Brand Familiarity Matter?

Michelle L. Childs, The University of Tennessee
Byoungho Jin, The University of North Carolina at Greensboro

The Double-edge Sword of Limited Edition Fashion Marketing

Jin Woo Choi, Oregon State University
Brigitte Cluver, Oregon State University
Minjeong Kim, Indiana University

The Effect of Generation Y Male Consumers' Body Satisfaction on Purchase Intentions toward Trendy Clothing Using the Theory of Reasoned Action

Jihyun Sung, Colorado State University
Ruoh-Nan Yan, Colorado State University

Who are Cross-Border Online Shoppers?

Min Jeong Seo, Research Institute of Korean Life Science
Yu-Jin Jeong, Chonbuk National University

Why Do They Sew? A Need to Discover the Motives of Young Women to Sew Their Own Clothing

addie Martindale, Iowa State University
Ellen McKinney