Title

Newton Bra

Presentation Type

Event

Description

The Newton bra marries strength and stability with an attractive design in providing the ultimate movement reduction for large cup women participating in high impact sports. Using a qualitative survey of 17 participants, the research aimed to identify the features most desired in a sports bra for women 40-60 who wear a C-cup or larger. The most important attribute was to reduce or eliminate movement. Following a user-centered design framework, the Newton Bra incorporates an elastic band constructed to diminish the upward movement of the breast tissue. The bra design employs a 2-layer system of encapsulation with an additional outer layer of compression which includes the axillary (underarm) area. Thus, Newton's Law is proven true- what does not go up, will not come down.

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Sep 11th, 12:00 PM

Newton Bra

The Newton bra marries strength and stability with an attractive design in providing the ultimate movement reduction for large cup women participating in high impact sports. Using a qualitative survey of 17 participants, the research aimed to identify the features most desired in a sports bra for women 40-60 who wear a C-cup or larger. The most important attribute was to reduce or eliminate movement. Following a user-centered design framework, the Newton Bra incorporates an elastic band constructed to diminish the upward movement of the breast tissue. The bra design employs a 2-layer system of encapsulation with an additional outer layer of compression which includes the axillary (underarm) area. Thus, Newton's Law is proven true- what does not go up, will not come down.

 

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