Contemporary Utilitarianism
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
This project was designed to modernize and stylize workwear. By designing overalls that retain the function and practical characteristics of the workwear staple, while updating the fit and exaggerating proportions. Making it possible to create a fashionable post-modern aesthetic which still embodies the utilitarian purpose overalls serve. Several changes were made in updating the overalls linen was used rather than denim, excess ease to create a drop crotch, cuffing the pant hem with elastic, and exaggerating pocket and strap proportions. The oversized white t-shirt was made to complement but not overshadow the overalls, it simplifies the look to create a contemporary minimalistic take on aesthetic and comfort focused workwear. The fit of the overalls, and oversized aesthetics of the look were inspired by the work of Yohji Yamamoto throughout the 1980s in which he presented an impoverished and unconventionally oversized aesthetic in a highly stylized and marketable fashion.