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2016
Tuesday, November 8th

Asymmetrical Roles of Macro and Micro Country Images on Saudi Consumers' Purchase Intention

Byoungho Jin, University of North Carolina at Greensboro
Moudi Almousa, King Saud University
Heesoon Yang, Sungkunkwan University
Naeun Kim, University of North Carolina at Greensboro
Maria Gil, University of North Carolina at Greensboro

Diversification or Concentration: Explore the Global Sourcing Strategy of U.S. Apparel Firms

Sheng L. Lu, University of Delaware

The Impact of Founders' Personality Traits on the Performance of Chinese Apparel New Ventures

Li Zhao, Indiana University
Jung Ha-Brookshire, University of Missouri

Where's the Next China? Comparative Advantages of Bangladesh and Vietnam Apparel Industries

Leslie Simpson, Iowa State University
Bertha Jacobs, Iowa State University
Sara Nelson, Iowa State University
Elena Karpova, Iowa State University

Wednesday, November 9th

Has the Political Influence of the U.S. Textile Industry Waned? A Case Study on the Negotiation Results of the Trans-Pacific Partnership (TPP)

Sheng Lu, University of Delaware

International Entrepreneurship Activities and Business Performance: An Empirical Study of Chinese Textile and Apparel SMEs

Ting Chi, Washington State University
Patriya Tansuhaj, Washington State University
Yao Sun, Market Intelligence and Investment Consulting Group

Love Language Scale in Retail Service Environment: An Exploratory Study

Sarah Song Southworth, University of Missouri
Tun-Min Catherine Jai, Texas Tech University

The New Owner behind a Veil: Luxury Brand Cross-Border M&A and Its Impact on Brand Credibility and Prestige

Hongjoo Woo, Auburn University
Byoungho Jin, University of North Carolina at Greensboro

U.S. Consumers' Patronage Intentions towards Asian Brands' Uniqueness: Moderating Role of Consumer's Lifestyle

Sarah Song Southworth, University of Missouri