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The purpose of this study was to explore public expectations regarding the concept of fair trade, focusing on higher education student consumers in South Korea and using a qualitative approach.

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Nov 10th, 2:15 PM

What Do You Think of Fair Trade? Focusing on Young Korean Consumers in an Emerging Fair Trade Market

The purpose of this study was to explore public expectations regarding the concept of fair trade, focusing on higher education student consumers in South Korea and using a qualitative approach.

 

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