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The current research attempts to investigate the multi-dimensional structure of creativity in store window displays based on originality and relevance and its effect on customer responses.

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Nov 10th, 2:15 PM

What is Store Window Creativity? The Effect of Store Window Creativity on Window Attitude and Intention to Visit a Store

The current research attempts to investigate the multi-dimensional structure of creativity in store window displays based on originality and relevance and its effect on customer responses.

 

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