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Tuesday, November 8th

Adoption of Transaction-focused Social Commerce by Fashion Product Merchants: A Study of WeChat Commerce in China

Jing Sun, Washington State University
Jihyeong Son, Washington State University
Ting Chi, Washington State University

Development and Implementation of an Apparel Retail Pop-up Store: An Undergraduate Apparel Marketing Capstone Experience

Kim Y. Hiller, Kansas State University
Joy M. Kozar, Kansas State University

Innovating with Underutilized Marketing Strategies to Enhance Profitability for Small Retail-related Firms

Linda S. Niehm, Iowa State University
Amy Dorie, Iowa State University
Sara Jablon, Iowa State University
Ann Marie Fiore, Iowa State University
Jessica Hurst, Iowa State University

The Effects of Consumers' Perceived Benefits on Attitudes and Revisit Intentions in an Online Brand Community

Na Young Jung, University of Georgia
Sooyoung Kim, University of Georgia
Soo Hyun Kim, University of Georgia

Wednesday, November 9th

An Exploratory Study of Shopper Perception and Shopping Duration in a Virtual Reality (VR) Store

Hyunjoo Im, University of Minnesota
Minjung Park, University of Minnesota

Assessing the Impact of Brand Extensions on Brand Concept and Brand Equity

Dilip Doraiswamy, University of North Carolina at Greensboro
Kittichai Watchravesringkan, University of North Carolina at Greensboro

Influence of Perceived Experiential and Functional Value on Indian Consumers' Mall Satisfaction and Mall Patronage Intention

Amrut Sadachar, Auburn University
Ann Marie Fiore, Iowa State University

Mapping Consumer Engagement and Brand Impression Management in Instagram: A Decision Tree Approach

Ran Huang, University of Tennessee, Knoxville
Songyee Hur, University of Tennessee, Knoxville
Sejin Ha, University of Tennessee, Knoxville

Preliminary Constitution of Luxury Brand Personality Dimensions

Qiuyue Wang, Beijing Institute of Fashion Technology,P.R.CHINA
Ping Zhao, Beijing Institute of Fashion Technology

Retail Therapy: What Makes You Feel Relieved and Happy?

Junghwa Son Ph.D., Sejong University
Hyo Jung Julie Chang Ph.D., Texas Tech University

Satisfaction of Current Martial Arts' Uniforms and Purchase Intention of New Uniforms

Anna Perry, Colorado State University
Juyoung Lee, Mississippi State University

Strengths and Weaknesses of the Luxury Flash Sale Websites' Customer Service

Amritaksha Duttagupta, University of Missouri
Sarah Song Southworth, University of Missouri

The Function of Dominance and Arousal in Consumer Resonance with Fashion Brand Website and Store

Kiseol Yang Dr., University of North Texas
Jonelle Zimmerman MS, University of North Texas
HaeJung Maria Kim Dr., University of North Texas

What Motivates a Consumer to Generate Word of Mouth through Social Networking Sites?: Hedonic vs. Utilitarian Shopping Experience

Young Ha, California State University - Long Beach
Hyunjoo Im, University of Minnesota