Tendency to Regret and Compulsive Buying Among Fashion Adoption Groups
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
The purpose of the study was to compare tendency to regret and compulsive buying tendencies among fashion adoption groups and by gender. Hypotheses were as follows: Fashion adoption groups will differ in (1) tendency to regret, and (2) compulsive buying. Women and men will differ in (3) tendency to regret, and (4) compulsive buying. (5) High (vs. low) scorers on compulsive buying will score higher on tendency to regret.