Track

SSR

Presentation Type

Event

Description

The purpose of this study is to examine the effectiveness of a documentary film on undergraduate students' awareness of sustainability and future intention to change their apparel consumption behaviors. Changes of the scale and pattern of apparel consumption and attitudes in favor of sustainable apparel consumption is crucial. Then, how can we find ways to transform unsustainable consumption to sustainable? A documentary film, "The True Cost" (2015), and other activities were utilized because they provide the context of global supply chain of fast fashion and practices. The most crucial theme emerged after watching the film was that several participants appeared to recognize themselves as a change agent in the system addressing some fundamental issues of consumerism. Those participants seemed to become more proactive for a sustainable lifestyle in their life, community, and for their professional careers.

Share

COinS
 
Nov 9th, 12:00 AM

Exploring the Impact of a Documentary Film on Young Consumers' Understanding of Sustainable Apparel Consumption and Behavioral Changes

The purpose of this study is to examine the effectiveness of a documentary film on undergraduate students' awareness of sustainability and future intention to change their apparel consumption behaviors. Changes of the scale and pattern of apparel consumption and attitudes in favor of sustainable apparel consumption is crucial. Then, how can we find ways to transform unsustainable consumption to sustainable? A documentary film, "The True Cost" (2015), and other activities were utilized because they provide the context of global supply chain of fast fashion and practices. The most crucial theme emerged after watching the film was that several participants appeared to recognize themselves as a change agent in the system addressing some fundamental issues of consumerism. Those participants seemed to become more proactive for a sustainable lifestyle in their life, community, and for their professional careers.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.