The Correlates between Positive Emotions/Attributes and Sustainable Fashion Consumption Behaviors

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2016-11-09
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Kim, Eundeok
Manchiraju, Srikant
May, Ross
Fincham, Frank
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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The purpose of the study was to investigate the relationships between positive emotions/attributes (altruism, compassion, gratitude, and happiness) and sustainable consumption. Data were collected from two samples: 463 college students and 317 national adults. For the analysis, bi-variate correlation analyses were used. Altruism, compassion, and gratitude appeared to be key factors associated with sustainable consumption, whereas happiness was not associated.

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