The Role of Clothing Involvement in Evaluating Fair Trade Advertisements
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
This study is designed to explore whether advertisements depicting promotion hope and prevention hope and the corresponding attitudes influence purchase intention of a clothing product depicted in FT advertisements