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SSR

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Event

Description

This study is designed to explore whether advertisements depicting promotion hope and prevention hope and the corresponding attitudes influence purchase intention of a clothing product depicted in FT advertisements

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Nov 9th, 12:00 AM

The Role of Clothing Involvement in Evaluating Fair Trade Advertisements

This study is designed to explore whether advertisements depicting promotion hope and prevention hope and the corresponding attitudes influence purchase intention of a clothing product depicted in FT advertisements

 

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