Understanding Perceptions behind Becoming a Fashion Entrepreneur among Fashion Design and Merchandising Undergraduate Students
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Entrepreneurship is defined as the discovery and assessment of opportunities, followed by the creation of a new organization (Reynolds, 2005). Entrepreneurship in the U.S. continued to show healthy activity levels, which led to a highly positive current and prospective impact on the U.S. Economy. Regarding the major industry sectors, 43% of all entrepreneurship was established in the consumer-oriented business sector (Global Entrepreneurship Monitor, 2014). However, there are a limited number of studies that examined fashion entrepreneurship; hence, the need for the investigation. The purpose of this study is to investigate the college students’ perceptions of fashion entrepreneurship in terms of perceived opportunities, perceived barriers/threats, and the intentions of entering fashion entrepreneurship. Focus group, as a qualitative research method, as adopted in this study. The findings of this study identified important themes related to entering fashion entrepreneurship.