Track

INT

Presentation Type

poster

Description

This study examined the effect of cross-border M&A on luxruy brands' crediblity and prestige.

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Nov 9th, 12:00 AM

The New Owner behind a Veil: Luxury Brand Cross-Border M&A and Its Impact on Brand Credibility and Prestige

This study examined the effect of cross-border M&A on luxruy brands' crediblity and prestige.

 

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