Track

PDG

Presentation Type

poster

Description

Virtual reality (VR) is one of the recent technological advancements that has a powerful potential to be integrated in the fashion industry due to its ability to mimic a real-life shopping experience. Therefore, it is timely to investigate the potential of VR in the fashion industry. This study reports an empirical case study of utilizing VR for apparel store experiences and provides a SWOT (Strengths, Weakness, Opportunities, and Threats) analysis of using VR in the apparel retailing. In this case study, the 3D modeling software “SketchUp” was used to create the virtual apparel model stores and forty female undergraduate students were invited to experience and evaluate the VR stores. This study will help both apparel retailers and scholars to better understand benefits and challenges VR uniquely presents.

Share

COinS
 
Nov 9th, 12:00 AM

The Potential of Virtual Reality in the Apparel Industry

Virtual reality (VR) is one of the recent technological advancements that has a powerful potential to be integrated in the fashion industry due to its ability to mimic a real-life shopping experience. Therefore, it is timely to investigate the potential of VR in the fashion industry. This study reports an empirical case study of utilizing VR for apparel store experiences and provides a SWOT (Strengths, Weakness, Opportunities, and Threats) analysis of using VR in the apparel retailing. In this case study, the 3D modeling software “SketchUp” was used to create the virtual apparel model stores and forty female undergraduate students were invited to experience and evaluate the VR stores. This study will help both apparel retailers and scholars to better understand benefits and challenges VR uniquely presents.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.