The Perception of Odor in Textiles: An Exploratory Study
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Abstract
Focus group interviews were carried out to explore what consumers experiences were with odor in their clothing and whether odor in clothing lead to behaviors which facilitated premature discard and changes in laundering of that clothing. The study found that all of the participants (n=19) experienced odor build up in various items of clothing at some time. All participants concluded that odor build up in clothing is problematic and each individual was able to recall a negative use-experience with an odorous item. Furthermore, all participants had also noted a series of behavioral changes with respect to laundering, disposal, and care of an odorous item.