Track

ADP

Presentation Type

Oral

Oral Session

Apparel Needs and Desires for Consumers and Designers

Description

Communication is one of the most cited challenges within the product development process (PDP). The purpose of this study was to expand upon the previous literature on communication throughout the PDP by investigating the challenges and successes related to the document package and other communication tools used by both large and small apparel product development firms. The researchers employed a qualitative, grounded theory approach, where theory emerges from the data, and conducted in-depth interviews with 20 apparel product development professionals. Based on analysis of data, four key themes emerged: (a) the outcomes of the apparel product development process are similar, yet vary depending upon company size and type (b) the business size impacts the type of communication tools used, (c) all companies use a document package, and it varies based on company size and product, and (d) communication is the most common challenge throughout the process.

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Nov 8th, 12:00 AM

Exploration of Communication Processes Related to Pre-Production for Apparel Companies

Communication is one of the most cited challenges within the product development process (PDP). The purpose of this study was to expand upon the previous literature on communication throughout the PDP by investigating the challenges and successes related to the document package and other communication tools used by both large and small apparel product development firms. The researchers employed a qualitative, grounded theory approach, where theory emerges from the data, and conducted in-depth interviews with 20 apparel product development professionals. Based on analysis of data, four key themes emerged: (a) the outcomes of the apparel product development process are similar, yet vary depending upon company size and type (b) the business size impacts the type of communication tools used, (c) all companies use a document package, and it varies based on company size and product, and (d) communication is the most common challenge throughout the process.

 

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