Track

MMGT

Presentation Type

Oral

Oral Session

Innovative Strategies in Retail Management

Description

The purpose of this paper is to detail a two-semester capstone experience developed for apparel marketing students, including an analysis of students' perceptions regarding application of previously acquired knowledge and skills and new knowledge and skills they acquired through the experience.

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Nov 8th, 12:00 AM

Development and Implementation of an Apparel Retail Pop-up Store: An Undergraduate Apparel Marketing Capstone Experience

The purpose of this paper is to detail a two-semester capstone experience developed for apparel marketing students, including an analysis of students' perceptions regarding application of previously acquired knowledge and skills and new knowledge and skills they acquired through the experience.

 

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