Track

SPA

Presentation Type

Event

Description

Modern consumer culture is dominated by two ideals—the body perfect and the material good life. Mass media is replete with depictions of these two ideals, often portrayed in conjunction. In recent years, the role of these two cultural ideals' influence on individuals has been explored. For example, it was found that internalization (i.e., cognitively buying into the belief) of the body perfect and the material good life ideals are detrimental to individuals' well-being in general. Therefore, the present study explored the influence of the body perfect and material good life ideals' internalization on consumption behavior - specifically, fashion consumption behavior. Additionally, the study also examined potential sociocultural antecedents that may contribute to internalization of these cultural ideals.

Share

COinS
 
Nov 8th, 12:00 AM

"I Want to Be Beautiful and Rich:" Consumer Culture Ideals Internalization and their Influence on Fashion Consumption

Modern consumer culture is dominated by two ideals—the body perfect and the material good life. Mass media is replete with depictions of these two ideals, often portrayed in conjunction. In recent years, the role of these two cultural ideals' influence on individuals has been explored. For example, it was found that internalization (i.e., cognitively buying into the belief) of the body perfect and the material good life ideals are detrimental to individuals' well-being in general. Therefore, the present study explored the influence of the body perfect and material good life ideals' internalization on consumption behavior - specifically, fashion consumption behavior. Additionally, the study also examined potential sociocultural antecedents that may contribute to internalization of these cultural ideals.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.