Track

TAI

Presentation Type

Oral

Oral Session

Exploring New Factors Influencing the Apparel Business: Weather, Technology and Cross-funtional Team

Description

There is a huge gap in our comprehension on the effect of the weather on U.S. apparel retail sales. This study was designed to uncover the relationships between weather and apparel retail sales in the United States. For this purpose, the secondary data analysis was performed using the national-level U.S. apparel retail sales and the weather data from 1992 to 2015. The study found that when the temperature is higher than usual especially in April, the apparel retail sales will increase and when the temperature is lower in September and October, the sales will decrease. Again, higher precipitation in July expects higher sales in the United States. The U.S. retailers now can predict how the weather change will impact their sales and at what amount and take corrective actions to mitigate the negative impact of the weather on business activities.

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Nov 8th, 12:00 AM

The Impact of Weather on U.S. Apparel Retail Sales

There is a huge gap in our comprehension on the effect of the weather on U.S. apparel retail sales. This study was designed to uncover the relationships between weather and apparel retail sales in the United States. For this purpose, the secondary data analysis was performed using the national-level U.S. apparel retail sales and the weather data from 1992 to 2015. The study found that when the temperature is higher than usual especially in April, the apparel retail sales will increase and when the temperature is lower in September and October, the sales will decrease. Again, higher precipitation in July expects higher sales in the United States. The U.S. retailers now can predict how the weather change will impact their sales and at what amount and take corrective actions to mitigate the negative impact of the weather on business activities.

 

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