Exploring the Effect of Body Appreciation on the Relationship between Social Networking Site Usage and Body Dissatisfaction

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2016-11-08
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Yurchisin, Jennifer
Adomaitis, Alyssa
Johnson, Kim
Whang, Haesung
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.

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The purpose of this study was to investigate the impact of body appreciation on the relationship between social networking site usage and body dissatisfaction. An online questionnaire was used completed by 404 participants. A structural equation model was used to test the hypotheses. The results demonstrated that social networking site usage is positively related to body dissatisfaction. However, this relationship is moderated by body appreciation, such that the effect of social appearance comparison on body dissatisfaction can be reduced as individuals experience more body appreciation.

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