Track

SPA

Presentation Type

Oral

Oral Session

The Body in Context

Description

The aim of this experiment was to investigate how fashion advertisements containing traditionally thin, average, and plus size fashion models influence consumers' body image satisfaction, social comparisons, purchase intentions, and memory of the models.

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Nov 8th, 12:00 AM

Depicting Thin, Average, and Plus Size Models in Fashion Advertisements: Exploring Social Comparisons, Body Image Satisfaction, Purchase Intentions, and Memory

The aim of this experiment was to investigate how fashion advertisements containing traditionally thin, average, and plus size fashion models influence consumers' body image satisfaction, social comparisons, purchase intentions, and memory of the models.

 

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