Track

CB

Presentation Type

Oral

Oral Session

Consumer Behvior in Cultural Context

Description

The purpose of this study is to investigate the within-consumer variance in consumer preference towards different apparel product attributes. It is proposed that such variance can be caused by the consumers' regulatory state.

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Nov 8th, 12:00 AM

Apparel Product Attributes and Consumer Choice Decision: A Regulatory Focus Perspective

The purpose of this study is to investigate the within-consumer variance in consumer preference towards different apparel product attributes. It is proposed that such variance can be caused by the consumers' regulatory state.

 

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