Track

SSR

Presentation Type

Oral

Oral Session

Sustainable Consumption Behavior

Description

Fueled by increased affluence and modernization process, China is experiencing dramatic changes in its culture, social value, and consumption values. Chinese consumers' attitude and products selection are moving towards health, happiness, and self-satisfaction. In addition, due to higher educational level on average, more disposable income, as well as increasing social responsibility and environmental awareness, Chinese consumers are shaping up to promote sustainable consumption. Although a variety of studies have been done on sustainable consumption in developed countries, understanding of Chinese consumers' sustainable consumption is lacking. To address the research gap in addition to delivering practical formation for sustainable development and consumption in the context of fashion business in China, the purpose of the study is to determine the factors that influence Chinese consumers on pursuing eco-fashion consumption.

Share

COinS
 
Nov 8th, 12:00 AM

The Motivations to Adopt Eco-fashion Products: were Chinese Consumers Underestimated?

Fueled by increased affluence and modernization process, China is experiencing dramatic changes in its culture, social value, and consumption values. Chinese consumers' attitude and products selection are moving towards health, happiness, and self-satisfaction. In addition, due to higher educational level on average, more disposable income, as well as increasing social responsibility and environmental awareness, Chinese consumers are shaping up to promote sustainable consumption. Although a variety of studies have been done on sustainable consumption in developed countries, understanding of Chinese consumers' sustainable consumption is lacking. To address the research gap in addition to delivering practical formation for sustainable development and consumption in the context of fashion business in China, the purpose of the study is to determine the factors that influence Chinese consumers on pursuing eco-fashion consumption.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.