Track

CB

Presentation Type

Oral

Oral Session

Sustainability, Fashion and Purchase Behavior

Description

The research reports empirical findings that contrast apparel consumers who behave in pro-environment purchasing behavior with those who do behave in pro-environmental purchasing behavior, in an effort to better understand the attitude-behavior gap commonly recognized among consumer researchers in the ethical consumption research stream. A large cross-section of U.S. Consumer data (N=1,846) provides the sample data for analyses.Demographics, product preferences, attribution behavior and intentions are contrasted between the two groups using appropriate statistical tests. Distinctly different profiles of the two consumer groups emerge, suggesting a number of directions for future research with academic and practical implications.

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Nov 8th, 12:00 AM

Green Apparel Consumption: An Empirical Examination of Behavior versus Attitudes

The research reports empirical findings that contrast apparel consumers who behave in pro-environment purchasing behavior with those who do behave in pro-environmental purchasing behavior, in an effort to better understand the attitude-behavior gap commonly recognized among consumer researchers in the ethical consumption research stream. A large cross-section of U.S. Consumer data (N=1,846) provides the sample data for analyses.Demographics, product preferences, attribution behavior and intentions are contrasted between the two groups using appropriate statistical tests. Distinctly different profiles of the two consumer groups emerge, suggesting a number of directions for future research with academic and practical implications.

 

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