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2017
Sunday, January 1st

A Comprehensive Study of Short Male Consumers: Garment Fit, Body Size and Clothing Choice

Osmud Rahman, Ryerson University
Henry Navarro, Ryerson University

A Needs Assessment for an Apparel Augmented Reality Application

Fatma Baytar, Iowa State University
Te-Lin Chung, Iowa State University

An Empirical Study on Chinese Adolescents' Fashion Involvement

Jin Su, The University of North Carolina at Greensboro, USA
Xiao Tong, The University of Alabama, USA

An Expanded Model to Investigate Smart Clothing's Purchase

Anna Perry, Colorado State University

An Institutionalized Latent Concept, Cosmopolitan Consumer Orientation, as a Predictor of Sustainable Apparel Consumption

Maria S. Gil, University of North Carolina Greensboro
Jin Su, University of North Carolina Greensboro

Applying event-related potentials to measure consumer preferences for apparel products

Keunyoung Oh, SUNY Buffalo State
Ji Hye Choi, University at Buffalo, SUNY

BOGO or 50% Off?: The Impact of Sales Promotions and Shopping Channels on Apparel Shopping Behaviors

Yoojung Lee, University of Minnesota
Hyunjoo Im, University of Minnesota

Can Online Visual Cues Compensate For The Lack Of Touch In The Context Of Apparel Online Shopping?

Young Ha, California State University, Long Beach
Hyejeong Kim, California State University, Long Beach

Chinese tourists' shopping behavior in the United States

Lizhu Davis, California State University Fresno
Xiaowen Qiu, California State University Fresno
Dean Davis, California State University Fresno

Choice Overload, Attitude Formation Hierarchy, and Online Approach/Avoidance Behavior

Tsun-Yin (tracie) Tung, New York City College of Technology
Leslie D. Burns, Oregon State University

Conscious Consumption: Consumer Attitudes and Behaviors toward Second-hand Shopping Conscious Consumption: Consumer Attitudes and Behaviors toward Second-hand Shopping

Ivana Markova, San Francisco State University
Naska Bayanduuren

Consumed by Consumption: A Phenomenological Exploration of the Compulsive Clothing Buying Experience

Lorraine M. Martinez-Novoa, Marymount Manhattan College
Nancy J. Hodges, The University of North Carolina at Greensboro

Consumers' Negative Electronic Word of Mouth: Non-complainers, Bad-mouthers, Dissatisfied complainers, and Satisfied complainers

Sanga Song, University of Minnesota
Hyunjoo Im, University of Minnesota

Consumers' Reactions to Media Portrayed Controllability and Stability of a Brand's Sweatshop Practice and the Brand's Response Strategies

Md Sanuwar Rashid, Auburn University
Wi-Suk Kwon, Auburn University

Development of a Conceptual Model to Explore Consumers' Motivations To Collaboratively Consume Fashion

Naeun Kim, University of North Carolina at Greensboro
Jin Su, University of North Carolina at Greensboro

Do They Matter? The Impact of Atmospherics on Farmers' Market Consumers' Purchase Intention and Word-of-Mouth

Christoper Sneed, University of Tennessee
Theresa Hyunjin Kwon, University of Tennessee
Ann Fairhurst, University of Tennessee

Does This Bag Make Me Look Good? The Impact of Post-Consumption Emotions on Re-Purchase Intention of Counterfeit Luxury Products

Sergio C. Bedford, University of Tennessee
Heejin Lim, University of Tennessee

Effect of Humanlikeness on Satisfaction with the Recommender System: Expectancy-Disconfirmation Model Perspective

Claire Haesung Whang, University of Minnesota
Hyunjoo Im, University of Minnesota

Factors surrounding adolescents' counterfeit purchasing: An exploratory study

Haesun Park-Poaps, Ohio University
Jennifer Galster, Bustle

Fashion Magazines and Social Media. Do they work together or against each other to influence body image and social comparison in men?

Ivana Markova, San Francisco State University
Cristina Azocar, San Francisco State University

How Does Chinese Consumers' Face-saving Affect Sustainable Fashion Consumption?

Xiaoyong Wei, The Hong Kong Polytechnic University
Sojin Jung, The Hong Kong Polytechnic University

How Relationships among Antecedents and Purchase Intention of Wearable Technology Are Changed in Five Samples

Anna Perry, Colorado State University
Hang Liu, Washington State University
Juyoung Lee, Mississippi State University

Identifying and Comparing the Influence of Instagram on the Creativity and Design Process of Female Fashion Design Students in Saudi Arabia and in the United States

Khawlah Otayf, Ball State University
Amy J. Harden, Ball State University
Susan Cole Londt, Ball State University
Chih-Lun (Alan) Yen, Ball State University

Instagram As a Search Engine: Can Browsers Convert to Shoppers?

Leslie M. Cuevas, University of Tennessee
Jewon Lyu, Kent State
Heejin Lim, University of Tennessee

Investigating Generation Y Men's Clothing Behaviors: The Role of Body Dissatisfaction

Jihyun Sung, Colorado State University
Ruoh-Nan Yan, Colorado State University

Luxury Consumers' E-service Perceptions: Does Income Level Matter?

Jung-Hwan Kim, University of South Carolina
Minjeong Kim, Indiana University Bloomington

Luxury Fashion Consumers: Comparing High and Low Guilt Groups

Chung-Wha Ki, University of Tennessee
Theresa Hyunjin Kwon, University of Tennessee
Youn-Kyung Kim, University of Tennessee

Make or Buy? The development of a Consumer Decision Process Model for home sewers

Addie Martindale, Georgia Southern University
Ellen McKinney, Iowa State University

Millennial Men's Shopping Orientation for Apparel: Comparison of Korean and American Consumers

Siwon Cho, Southern Illinois University

Modelling Consumers' Attitude and Intention to use Fashion and Beauty Subscription-Based Online Services (SOS): A TRA Approach

Bharath Ramkumar, The State University of New York at Oneonta
Hongjoo Woo, Auburn University

Perceived Retail Crowding, Emotional Distance, and Consumer Response in Fashion Stores

Hyun-Jung Lee, Hanyang University
Kyu-Hye Lee, Hanyang University

Plausible vs. Implausible Tensile Price Claim: Selective Accessibility Model Approach

Jung Eun Lee, Virginia Tech

Predicting Consumers' Apparel Purchase Decisions from Brain Activity Patterns

Tun-Min (Catherine) Jai, Texas Tech University

Preferred Product Attributes for Sustainable Outdoor Clothes

Luo Wang, Donghua University
Yingjiao xu, North Carolina State University

Role of the physical environment in creating an academic major brand image

Barbara J. Frazier, Western Michigan University

Social-Local-Mobile Consumers' Fashion Lifestyle and Omnichannel Shopping

Ju-Young M. Kang, University of Hawai`i

Socially responsible Millennial consumers: Debunking the myth of the "It" generation

Olivia Johnson, Texas State University
Veena Chattaraman, Auburn University

Status Consumption in the Context of Co-branding

LaShaun M. Collins, The University of North Carolina, Greensboro
Jin Su, The University of North Carolina, Greensboro

Swapping mothers on Facebook: The process of collaborative consumption of children's clothes

Jung Mee Mun, California State University at Long Beach

The Effect of Fashion Brand and Charity Collaborations on Brand Attitudes

Michelle Childs, The University of Tennessee
Seeun Kim, Auburn University

The Role of Emotion in the Effect of Price Discount for Apparel Products

Jung Eun Lee, Virginia Tech
Jessie Chen-Yu, Virginia Tech

The Role of Regulatory Focus and Fit in Attribute-Based Evaluation of Apparel Products

Jonghan Hyun, Kent State University

What Does the Brain Tell about Scarcity Bias? Cognitive Neuroscience Evidence of Decision Making under Scarcity

Wi-Suk Kwon, Auburn University
Gopikrishna Deshpande, Auburn University
Jeffrey Katz, Auburn University
Sang-Eun Byun, University of South Carolina

Why Instagram? The Role of Telepresence and Transportation in Visual Content Marketing

Heejin Lim, The University of Tennessee
Michelle Childs, The University of Tennessee

Will "no-ownership" work for apparel? The endowment effect and perceived risk of collaborative consumption

Hyejune Park, Oklahoma State University
Cosette Marie Joyner Armstrong, Oklahoma State University

Women's Motivations to Sew Clothing for Themselves

Addie Martindale, Georgia Southern University
Ellen McKinney, Iowa State University