Fusion of Culture and Technology
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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In designing Fusion of Culture and Technology, a cross-cultural communication (Gudykunst, 2003) perspective was applied to integrate an element from Persian culture within the Western silhouette. The research objective of creating this design was to incorporate three different technologies (laser cutting and engraving, digital printing and pattern digitizing) to create a garment using the cross-cultural communication concept. The patterns of Persian tiles were the source of inspiration of this garment. The garment was draped first and then directly digitized into Optitex and then exported to Illustrator. Then the tile pattern was placed on the digitized front pattern piece to laser etch and laser cut on denim fabric. The same tile pattern was digital printed for the lining of the skirt with unbalanced hem. The technology-based integration of Persian tile element within a western silhouette leaded to an innovative garment that provided insights regarding the implication of cross-cultural communication in fashion design. Gudykunst, W. B. (2003). Cross-cultural and intercultural communication. Thousand Oaks: Sage Publications.