Subscribe to RSS Feed

Sunday, January 1st

Are Millennials Willing to Use Social Commerce in Apparel Shopping?

Tiffany Bounkhong, University of Arkansas
Eunjoo Cho, University of Arkansas
Kathleen R. Smith, University of Arkansas

Augmented Reality Mobile Apps in Fashion Retail: Expectancy-Value Judgments

Ju-Young M. Kang, University of Hawai`i

Bring the Real-World Digital Marketing Experience to Classroom: Google Online Marketing Challenge

Tun-Min (Catherine) Jai, Texas Tech University

Can Visual Storytelling Transform the Aesthetic Experience? A Case for Novel Designs

Christin Seifert, Auburn University
Veena Chattaraman

Changing Needs of Millennial Customers: Role of social responsibility perception and Instagram engagement in determining purchase intention

Chitra Srivastava Dabas, California State Polytechnic University, Pomona
Sarah McCracken, California State Polytechnic University, Pomona
Karina Romero, California State Polytechnic University, Pomona
Sarah Chung, California State Polytechnic University, Pomona

Consumers' Information Processing and Attitude Toward an Ad: The Moderating Role of a Product Type

Md Sanuwar Rashid, Auburn University
Sang-Eun Byun, University of South Carolina

Country-of-origin Effects in Celebrity Endorsements in the China's Sportswear Market

Xiao Tong, The University of Alabama
Jin Su, The University of North Carolina at Greensboro
Zhen Hu, Shanghai Normal University Tianhua College

Exploring Antecedents of Online Flow in Shopping for Apparel Products

Soo In Shim, Chonbuk National University/ Research Institute of Human Ecology at Chonbuk National University
Wi-Suk Kwon, Auburn University
Sandra Forsythe, Auburn University

Exploring Outdoor Lifestyle Brands within the Americana Music Festival Marketplace

Tom Turner, Guilford College
Nancy Hodges, University of North Carolina at Greensboro

Face Consciousness, Gender, and Money Attitudes

Seung-Hee Lee, Southern Illinois University
Jane Workman, Southern Illinois University
Kwangho Jung, Seoul National University

Fashion Brands' Use of Emojis on Twitter: An Exploratory Study

Stanley Mathews, Central Michigan University
Chelsea Botwin, Central Michigan University
Seung-Eun Lee, Central Michigan University

Growing Pains: An Exploration of Etsy Policy and Seller Satisfaction

Amy Dorie, Iowa State University
Fei Peng, Iowa State University
Telin Chung, Iowa State University
Jessica Hurst, Iowa State University
Linda Niehm, Iowa State University

"I" or "She"? The impact of visual perspectives on creation of consumption imagery on Instagram

Songyee Hur, The University of Tennessee
Heejin Lim, The University of Tennessee
Jewon Lyu, Kent State University

Individualization and Argument Quality of location-based mobile messages: An Application of elaboration likelihood model

Jinhee Han, Auburn University
Wi-Suk Kwon, Auburn University

Influence of Social Connectedness on Apparel Purchases through Social Commerce

Eunjoo Cho, University of Arkansas
Jihyeong Son, Washington State University
Ann Marie Fiore, Iowa State University

Insta-shopping: Examining use of Instagram for shopping online using Theory of Reasoned Action

Sanjukta Pookulangara, University of North Texas
Jacqueline Parr, University of North Texas
Lindsey Tanoff, University of North Texas
Kimberly Nix, University of North Texas

Marketing Green Apparel: Do Advertisement Claims Influence Consumer Perceptions?

Hyeon Jeong Cho, Southeast Missouri State University
Sojin Jung, Hong Kong Polytechnic University

One Size Does (Not) Fit All: Effect of Regulatory Focus on Perceived Risk and Investment towards Online Mass-Customized Products

Gargi Bhaduri, Kent State University
Jihyun Kim, Kent State University

Preliminary evidence for the psychophysiological effects of technologic feature in e-commerce

Yeo Jin Jung, Seoul National University
Ha Youn Kim, Seoul National University
Tae Yeon Kim, Seoul National University
Yuri Lee, The Research Institute of Human Ecology, Seoul National University
So-Yeon Yoon, Cornell University

Relationships between apparel mobile website quality, consumer satisfaction, and intent to purchase: an empirical study of U.S. Consumers

Quinn Sullivan, Washington State University
Ting Chi, Washington State University
Jing Sun, Washington State University

Shop in the Name of Love: A Qualitative Analysis of Fashion Mobile Design Features

Briana M. Martinez, University of Georgia
Laura McAndrews, University of Georgia

Success is a Double-Edged Sword: Examining the Implications of Growth for Community-based Online Retailers

Tiffany Machado Blanchflower Dr., East Carolina University
Nancy Hodges, University of North Carolina at Greensboro

The Effect of Presence on Consumers' Responses to Virtual Mirror Technology

Seeun Kim, Auburn University
Tae Hyun Baek, University of Kentucky
Sun-Hwa Kim, Montana State University

The Effect of Trust, Transaction Utility, and Product Uniqueness on International Online Outshopping (IOO) Intention and Customer Delight: The Role of E-tailer's Country Image

Bharath Ramkumar, The State University of New York at Oneonta
Byoungho Jin, The University of North Carolina at Greensboro

The Effects of Celebrity-Brand Congruence and Publicity on Consumer Attitudes, Buying Intention, and Loyalty

Jaehan Min, Texas Tech University
Morgan Ziegler, Texas Tech University
Hyo Jung (Julie) Chang, Texas Tech University
Tun-Min (Catherine) Jai, Texas Tech University

The impact of True Fit Technology on Consumer Confidence in their online clothing purchase

Jacqueline Parr, University of North Texas
Sanjukta Pookulangara, University of North Texas

The Role of Regulatory Focus in Online Apparel Product Display

Jonghan Hyun, Kent State University

The Role of Reward and Gender in Inducing Consumers' Willingness to Post Reviews

Ran Huang, University of Tennessee at Knoxville
Sejin Ha, University of Tennessee at Knoxville

Together we create value: An Netnographic study of Threadless online community

Te-Liin Chung, Iowa State University
Kyuree Kim, Iowa State University
Eonyou Shin, Virginia Tech

Website Design Elements and Online Shopping Behavior of Korean Consumers: An Exploration Based on the S-O-R Paradigm

Changhyun Nam, Iowa State University
Manchiraju Srikant, Florida State University