Track

SSR

Presentation Type

Poster

Description

Consumers are aware of the problems related to the environmental and human impact of apparel products, and want to purchase apparel that is produced responsibly; however, their purchase behavior does not reflect this concern (Summer, 2015). To improve consumer trust, apparel brands should share more information about their Corporate Social Responsibility (CSR) practices. However, it can be difficult for consumers to understand this information and use it when they shop. Therefore, we created a conceptual model for consumers to evaluate the CSR of apparel companies. The model helps consumers assess and easily understand: (a) product features, (b) companies' business practices, and (c) philanthropical actions of companies. Moreover, the model allows consumers to evaluate the transparency of the companies by evaluating whether they do audits or have third party certifications. The model can be useful for educators in the classroom as well as consumers when making socially responsible apparel purchase decisions.

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Jan 1st, 12:00 AM

Aiding consumers in responsible apparel shopping: Development of a model to evaluate corporate social responsibility

Consumers are aware of the problems related to the environmental and human impact of apparel products, and want to purchase apparel that is produced responsibly; however, their purchase behavior does not reflect this concern (Summer, 2015). To improve consumer trust, apparel brands should share more information about their Corporate Social Responsibility (CSR) practices. However, it can be difficult for consumers to understand this information and use it when they shop. Therefore, we created a conceptual model for consumers to evaluate the CSR of apparel companies. The model helps consumers assess and easily understand: (a) product features, (b) companies' business practices, and (c) philanthropical actions of companies. Moreover, the model allows consumers to evaluate the transparency of the companies by evaluating whether they do audits or have third party certifications. The model can be useful for educators in the classroom as well as consumers when making socially responsible apparel purchase decisions.

 

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