Online Review Mining: Health and Environmental Concerns on Beauty Products
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Scholars in advertising, communication, marketing, and public relations have used various text-mining techniques to assess sentiments about brands, social issues, products, and policies. Introducing large-scale text analysis as its method, this study investigated the trend of consumers' interests or concerns over beauty products, focusing on health and environmental issues. A dataset of 249,152 reviews by 177,345 Amazon users on around 75,000 beauty products during the 2004-2013 period was analyzed for this study. The most frequently used words were "natural", "healthy", and "chemical". However, contrary to our expectation, beauty product consumers did not demonstrate much interest in health or environmental concerns. The main topics of the reviews did not center on health or environmental interests; they were mostly dedicated to the descriptions of product, price, delivery, and satisfaction. These findings can help scholars obtain a better understanding of consumer perception and behavior on beauty products related to health and environment issues.