Sustainable Fashion: Transformable Outerwear and Shopping Orientation
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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The purpose of this research was to investigate preferences and expectations for transformable outerwear and the differences between them based on consumers' characteristics, including shopping orientations. The data were collected online with 273 U.S. consumers, who were asked about their shopping orientation, consumption behavior toward socially responsible apparel, preferences about transformable design options for outerwear, expected benefits, and expectations for transformable garments for sustainability. Using SPSS 23.0, the data were analyzed through descriptive analysis, Cronbach's alpha, k-means cluster analysis, and a series of independent samples t-tests. These results are expected to be beneficial for designers and manufactures that are in the process of developing transformable clothing for sustainability.