Track

TAI

Presentation Type

Event

Description

There seems to be a disconnect between the textile and apparel industry (TAI) practices and consumer needs related to sustainability. To address these issues of disconnect between TAI and consumers, with a goal of meeting consumers' sustainability needs carried out by TAI, in the present conceptual study, the GAPS model (Levy, Weitz, & Grewal, 2014) for improving retail customer service quality will be applied to analyze the TAI's sustainable practices. Drawing extant literature on service quality GAPS model and the TAI sustainability practices, we propose a conceptual model. This model will be tested to analyze the sustainable practices of TAI firms. A quantitative survey will be developed asking specific questions related to each of the four gaps to TAI managers. Results will lead us to identify the GAPS and suggest intervention programs for TAI firms to be successful in implementing sustainability practices.

Share

COinS
 
Jan 1st, 12:00 AM

Application of GAPS Model to Improve Textile and Apparel Industry's Sustainable Practices

There seems to be a disconnect between the textile and apparel industry (TAI) practices and consumer needs related to sustainability. To address these issues of disconnect between TAI and consumers, with a goal of meeting consumers' sustainability needs carried out by TAI, in the present conceptual study, the GAPS model (Levy, Weitz, & Grewal, 2014) for improving retail customer service quality will be applied to analyze the TAI's sustainable practices. Drawing extant literature on service quality GAPS model and the TAI sustainability practices, we propose a conceptual model. This model will be tested to analyze the sustainable practices of TAI firms. A quantitative survey will be developed asking specific questions related to each of the four gaps to TAI managers. Results will lead us to identify the GAPS and suggest intervention programs for TAI firms to be successful in implementing sustainability practices.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.