Track

CB

Presentation Type

Event

Description

Social media has become a fundamental part in our life because it helps to stay in touch with friends and family and discover new communities. Fashion design students can use social media, specifically Instagram to find new designs and to learn from popular designers. The purpose was to identify and compare the influence Instagram has on the creativity and design process of fashion design students in Saudi Arabia and in the United States. This research examined the impact of Instagram with respect to the use in two countries. The effect of social media examined from the differences of adoption between the countries and how fashion design students from each country use Instagram. Results indicated that Saudi Arabia students were more active on social media than students in the United States. The motivation for using Instagram was to increase knowledge about the design process and to communicate with designers.

Share

COinS
 
Jan 1st, 12:00 AM

Identifying and Comparing the Influence of Instagram on the Creativity and Design Process of Female Fashion Design Students in Saudi Arabia and in the United States

Social media has become a fundamental part in our life because it helps to stay in touch with friends and family and discover new communities. Fashion design students can use social media, specifically Instagram to find new designs and to learn from popular designers. The purpose was to identify and compare the influence Instagram has on the creativity and design process of fashion design students in Saudi Arabia and in the United States. This research examined the impact of Instagram with respect to the use in two countries. The effect of social media examined from the differences of adoption between the countries and how fashion design students from each country use Instagram. Results indicated that Saudi Arabia students were more active on social media than students in the United States. The motivation for using Instagram was to increase knowledge about the design process and to communicate with designers.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.