Track

CB

Presentation Type

Poster

Description

This study examined how the number of choices offered on a website influences consumers’ attitude formation and their approach/avoidance behavior (email subscription) and whether the presentation consistency can mitigate the effect of choice overload during online apparel shopping.

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Jan 1st, 12:00 AM

Choice Overload, Attitude Formation Hierarchy, and Online Approach/Avoidance Behavior

This study examined how the number of choices offered on a website influences consumers’ attitude formation and their approach/avoidance behavior (email subscription) and whether the presentation consistency can mitigate the effect of choice overload during online apparel shopping.

 

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