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Kuwait is a Muslim country of 2.8 million people in the Arabian Peninsula along the Persian Gulf. With a primary export of petroleum, it is a rapidly industrializing country with one of the highest GDPs per capita in the world. Kuwait's prosperity has led to a high degree of consumption among Kuwaitis (Riquelme, Rios, & Al-Sharhan, 2001) and the country becoming a thriving market for Western apparel brands (Kelly, 2010). From a sustainability perspective, there is significant focus on reducing personal consumption of apparel; and supporting this effort is a growing body of sustainable consumer behavior research. However, none of this research includes Kuwaiti consumers – which is the purpose of this paper – to understand how Kuwaiti culture influences knowledge, attitudes, and behaviors regarding environmentally sustainable apparel (ESA).

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Jan 1st, 12:00 AM

A Cultural Examination of Environmentally Sustainable Apparel Knowledge and Attitudes from the Perspective of Kuwaiti Women

Kuwait is a Muslim country of 2.8 million people in the Arabian Peninsula along the Persian Gulf. With a primary export of petroleum, it is a rapidly industrializing country with one of the highest GDPs per capita in the world. Kuwait's prosperity has led to a high degree of consumption among Kuwaitis (Riquelme, Rios, & Al-Sharhan, 2001) and the country becoming a thriving market for Western apparel brands (Kelly, 2010). From a sustainability perspective, there is significant focus on reducing personal consumption of apparel; and supporting this effort is a growing body of sustainable consumer behavior research. However, none of this research includes Kuwaiti consumers – which is the purpose of this paper – to understand how Kuwaiti culture influences knowledge, attitudes, and behaviors regarding environmentally sustainable apparel (ESA).

 

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