Neural Underpinnings of Aesthetic Experience: What Can We Learn from Neuroaesthetics?
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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The purpose of this research is to provide an overview of neuroaesthetics that enhances our understanding of consumer responses to the aesthetics of fashion products.The present research focused on addressing principles of neuroaesthetics and why some design elements are objectively more attractive and aesthetically pleasing to human brains than others. This study's findings will help build a bridge between neuroaesthetics and fashion studies and offer a potential guide for future fashion research.