The Role of Impulse Buying, Hedonism, and Consumer Knowledge Towards Sustainable Consumption of Fast Fashion

Thumbnail Image
Date
2017-01-01
Authors
Bhardwaj, Vertica
Manchiraju, Srikant
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Research Projects
Organizational Units
Journal Issue
Is Version Of
Versions
Series
Series
International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.

Department
Abstract

Today, consumers face overwhelmingly different choices of consumption from fast fashion retailers. This consumption transforms matter and energy, and therefore, is environmentally consequential (Hiller, 2011). On average, 68 pounds of textile products per person go to landfills each year, with additional solid waste coming from packaging, cleaning, and the manufacturing process (Hiller, 2011). The fact that clothing is consumed by everyone, every day, making it even critical to address its repercussions on our environment. While consumers are becoming aware of alternates such as recycle, re-use, donate, and buy second-hand clothing; they still need to have a broader knowledge of benefits of sustainable consumption of fast fashion (here after referred to as SCFF). In this study, we explore the impact of impulse buying and hedonism on attitude and intentions toward SCFF.

Comments
Description
Keywords
Citation
DOI
Source
Copyright