Track

SSR

Presentation Type

Oral Presentation

Description

This study utilizes the theory of reasoned action (TRA) by Ajzen and Fishbein (1980) and consumer value perspective (Schwartz, 1992) as theoretical framework and it focuses on college students' perceptions of and consumption behavior towards sustainable apparel products.

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Jan 1st, 12:00 AM

Sustainable Clothing: An Update on US College Student's Perceptions and Ethical Behavior

This study utilizes the theory of reasoned action (TRA) by Ajzen and Fishbein (1980) and consumer value perspective (Schwartz, 1992) as theoretical framework and it focuses on college students' perceptions of and consumption behavior towards sustainable apparel products.

 

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