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The purpose of this study was to understand college-aged consumers awareness of sustainability impacts related to their clothing consumption and identify the emotions they attach to fast-fashion vs. sustainable clothing consumption. The study also explored ways in which college-aged consumers may be willing to engage in more sustainable clothing consumption practices.

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Jan 1st, 12:00 AM

Sustainability Perceptions and Emotions Related to Fast Fashion: College Student Perspectives

The purpose of this study was to understand college-aged consumers awareness of sustainability impacts related to their clothing consumption and identify the emotions they attach to fast-fashion vs. sustainable clothing consumption. The study also explored ways in which college-aged consumers may be willing to engage in more sustainable clothing consumption practices.

 

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