An Examination of "Lookism" in Scholarly Literature

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2017-01-01
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Saiki, Diana
Adomaitis, Alyssa
Gundlach, Jessica
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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The aim of this paper is to examine scholarly literature to identify how "lookism" has been defined and studied. A qualitative theme and content analyses were used to assess scholarly literature on lookism. The search resulted in 43 scholarly works with 36 written in English. Examining the scholarly literature on lookism suggests it: i) is an emerging concept in scholarly literature; ii) is a form of discrimination, particularly in the workplace; ii) includes a variety of physical features (e.g. age, facial symmetry, tattoos); iii) is multicultural; iv) supports popular literature that these biases exist (e.g., Ayto, 1999), and v) needs to be studied further to fully understand and define it. Lookism is a significant topic that apparel and textile (AT) researchers can utilize their expertise to examine further, defining lookism further, examining and comparing lookism in varying cultural contexts, and seeking reliable and valid methods to research lookism..

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