Track

SSR

Presentation Type

Event

Description

The study examines the influence of shopping utilitarian values, impulsive buying tendency, and consumer self-identity on young consumers' intentions to engage in sustainable clothing consumption (SCC) practices. Additionally the study also investigates the moderating effect of Schwartz self-transcendence and self-enhancement values between antecedents and SCC behavioral intentions.

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Jan 1st, 12:00 AM

Predicting Consumers' Intentions to Engage in Sustainable Clothing Practices: Moderating Role of Schwartz's Personal Values

The study examines the influence of shopping utilitarian values, impulsive buying tendency, and consumer self-identity on young consumers' intentions to engage in sustainable clothing consumption (SCC) practices. Additionally the study also investigates the moderating effect of Schwartz self-transcendence and self-enhancement values between antecedents and SCC behavioral intentions.

 

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