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Monday, January 1st

An Integrated Model of Chinese Older Adults' Acceptance of Social Networking Technology

Jin Su, University of North Carolina at Greensboro
Xiao Tong, The University of Alabama

An Investigation of Fashion Brands' Social Media Marketing: How Young Women's Photographic Image Preferences effect eWOM behaviors and Purchase Intention based on VALS

Jericho Parrett Bradford, Ball State University
Amy J. Harden, Ball State University
Chih-Lun (Alan) Yen, Ball State University

"Buying Sustainable clothing Helps Me Express Who I Am": The Efficacy of changing Millenial's Sustainable Clothing Purchase Intention with Online Consumer Knowledge

Sarah Portway, SUNY Oneonta
Tasha L. Lewis, Cornell University

Chanel’s Invitation to Backstage: The Effects of Visual Storytelling and Content Ephemerality on VIP emotions

Heejin Lim, University of Tennessee
Michelle Childs, University of Tennessee, Knoxville
Leslie Cuevas, University of Tennessee, Knoxville
Jewon Lyu, University of Tennessee, Knoxville

Classification of Virtual Fitting Room (VFR) Technology in the Fashion Industry: From the Perspective of Customer Experience

Hanna Lee, North Carolina State University
Yingjiao Xu, North Carolina State University

Clothing Selection Motivations and Challenges for Individuals with Alzheimer’s Disease: A Qualitative Exploration of Caregivers’ Viewpoints

Hyo Jung (Julie) Jung Chang, Texas Tech University
Su-Jeong Hwang Shin, Texas Tech University

Consumer Attitudes and Purchase Intentions toward Second-hand Clothing Online and through Social Media Platforms: Does Gender and Income Matter?

Ivana Markova, San Francisco State University
Julia Grajeda, San Francisco State University

Consumer Behavior toward Luxury Fashion Rental: A Hierarchical Motivations Approach

Yanwen Ruan, Donghua University
Yingjiao Xu, North Carolina State University

Consumers’ Perceived Risks Associated with Wearable Device Adoption

Mohammad Shahidul Kader

Developing a scale to measure problems in finding a good fit

Eonyou Shin, Virginia Tech
Te-Lin Chung, Iowa State University
Mary Lynn Damhorst, Iowa State University
Daniel W. Russell, Iowa State University

Does the Purpose of Using Social Media Platforms Affect Relations between Consumers and Brand?

Jewon Lyu, Kent State University - Kent Campus
Jihyun Kim, Kent State University - Kent Campus

Examining Collaborative Consumption of Fashion Goods

Diana Saiki
Alyssa Adomaitis, The New York City College of Technology, CUNY
Carolina Kobia, Mississippi State University

Generational Cohort Comparisons of Clothing Disposal and Hoarding Behaviors

Hyun-Mee Joung, Northern Illinois University
Jihyun Kim, Kent State University

Getting Ready for a New Life: Saudi Bride-To-Be Shopping Experiences

Wijdan Tawfiq, Iowa State University
Mary Lynn Damhorst, Iowa State University
Eulanda Sanders, Iowa State University

How Chinese Consumer Perceived Value Affect Their Shopping Behaviors? A Study of Lifestyle Fashion Retailing

Yini Chen, Washington State University
Ting Chi, Washington State University

How do you connect? Comparing word-of-mouth and electronic word-of-mouth communication channel choice amongst generational cohorts

Amy Dorie, San Francisco State University
David Loranger, LIM College

Moderating Effect of Self-Esteem on Relationships between Financial Education and Experience, Compulsive Buying and Compulsive Hoarding

Mijeong Noh, Ohio University
Minjung Cha, Sungkyunkwan University

Perceived Value and Intention to Purchase a Smartwatch: Understanding the Role of Brand Trust, Perceived Quality, and Perceived Risk

Yuli Liang, Southern Illinois University Carbondale
Bharath Ramkumar, The State University of New York at Oneonta

Psycho-Demographic Determinants of Young Consumers’ Intention towards Purchasing Counterfeit Apparel in a U.S. Counterfeit Capital

Sonia Bakhshian, Iowa State University
Young-A Lee, Auburn University

Purchase Intention for Luxury Wellness Brands: Assessing the Predictive Value of Brand Awareness versus Brand Attachment

Jennifer Huh, University of Minnesota
Hye-Young Kim, University of Minnesota

Quality Dimensions Affecting Online Luxury Consumers: Does Gender Matter?

Jung-Hwan Kim, University of South Carolina

Reading cognitively consistent product reviews increases my attention to apparel products: An event-related potentials (ERPs) study

keunyoung Oh, Buffalo State College

Responding to Sustainability with Sentimental Messages Disseminated through Social Media

Stacy Hyun Nam Lee, Hong Kong Polytechnic University
Li Zhao, University of Missouri

The Effects of Design Piracy on Consumer Perception: When Large Fashion Corporates Pirate Small Independent Fashion Designers

Kassandra Ross, Auburn University
Wi-Suk Kwon, Auburn University
Hongjoo Woo, Auburn University

The Excitement of the Surprise: Motivations of the Subscription Shoppers

Dipti Bhatt, University of Delaware
Hye-Shin Kim, University of Delaware

The influence of social media and fashion magazines on body image of culturally and racially diverse young women

Ivana Markova, San Francisco State University
Cristina Azocar, San Francisco State University

Tourists' Purchase Behavior: Motivations and Attitudes towards Cultural Souvenirs

Pauline Sullivan, Tennessee State University
Wei Wang, The University of Southern Mississippi
Gallayanee Yaoyuneyong
Brigitte Burgess, The univerity of Southern Mississippi

Valenced Fit Reviews in the Online Apparel Retailing Purchase Decision Process

Eonyou Shin, Virginia Tech
Te-Lin Chung, Iowa State University
Mary Lynn Damhorst, Iowa State University

Why Buy New When One Can Share? Uncovering Dimensions of Collaborative Consumption of Consumer Goods

Naeun Kim, University of North Carolina at Greensboro
Byoungho Ellie Jin, University of North Carolina at Greensboro