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2018
Monday, January 1st

Advertising Effectiveness by Social Media Influencer Type: The Moderating Role of Consumer Social Comparison Orientation

DO YUON KIM, UNIVERSITY OF MINNESOTA
Hye-Young Kim, University of Minnesota

Best Practices for Targeted Marketing for Fashion Entrepreneurs

Kelcie Slaton, University of North Texas
Tammy R. Kinley, University of North Texas
Lynn Brandon, University of North Texas
Priscilla Connors, University of North Texas

Examining the Pop-up Store Experience in the Omni-Channel Retail Environment: Antecedents and Outcomes of Pop-up Stores and the Hosted Brand

Kyuree Kim, Iowa State University
Linda S. Niehm, Iowa State University

Exploring T-shirt Slogans by Content Analysis

Xiao Tong, The University of Alabama
Jin Su, The University of North Carolina at Greensboro

Fashion Brand Sponsored Instagram Posts: Mediated by Trust

Lindsey Tanoff
Kiseol Yang
HaeJung Kim

How does Price and Familiarity of a Smartwatch Brand Affect Consumers’ Perception of Quality, Risk, Value for Money, Brand Image and Purchase Intention? A Value-Based View

Bharath Ramkumar
Yuli Liang, Southern Illinois University Carbondale

How Far Can Brands Go To Defend Themselves?: The Extent of Fashion Brand Negative Publicity Impact on Brand Equity

Hongjoo Woo, Auburn University
Sojin Jung, Kyung Hee University, South Korea
Byoungho Ellie Jin, North Carolina State University

InBranding American Alligator Leather with a Fashion Apparel Brand: Examining the Effects of the Ingredient Attributes

Chuanlan Liu, Louisiana State University

Influencer Marketing: Influentials’ Authenticity, Likeability and Authority in Social Media

Ashlyn Moore
Kiseol Yang
HaeJung Maria Kim

'Just for you': Unveiling the Traits of the Mass-Customized Clothing Shoppers

Gargi Bhaduri, Kent State University - Kent Campus
Jihyun Kim, Kent State University

Modern Product Placement: An Understanding of Consumers’ Responses to Fashion Brand Advertisements Featuring a Destination

Michelle L. Childs, University of Tennessee
EunKyeong (Julie) Jung, The University of Tennessee

Objectification of Women in Sportswear Brands’ Instagram Accounts

Wenzhao Mu, Indiana University - Bloomington
Sharron J. Lennon, Indiana University - Bloomington

Popular Advertising Advice for Fashion Entrepreneurs: A Summative Content Analysis

Kelcie Slaton, University of North Texas
Tammy R. Kinley, University of North Texas
Lynn Brandon, University of North Texas
Priscilla Connors, University of North Texas

Predictors of Purchase Intention, Price Willing to Pay, and Willingness to Pay a Premium for Men’s Mass-Customized Dress Shirts

Jessie Chen-Yu, Virginia Polytechnic Institute and State University
Jung-ha Yang Dr., Jefferson

Sincerity or Ploy? The Effects of Brand Image and Message Source on Consumers’ Perceptions toward Brand-Cause Campaigns

Michelle L. Childs, University of Tennessee
Hongjoo Woo, Auburn University
Seeun Kim, Auburn University

Slogan Word Count and Cosmetics Purchase Behavior

Paige Scro, University of North Texas
Tammy R. Kinley, University of North Texas
Lynn Brandon, University of North Texas
Sanjukta Pookulangara, University of North Texas

Slogan Word Count and Cosmetics Purchase Behavior

Tammy R. Kinley, University of North Texas
Paige Scro, University of North Texas
Lynn Brandon, University of North Texas
Sanjukta Pookulangara, University of North Texas

Telepresence and Aesthetic Experiences on Online Stores: A Brand-Website Image Congruence Perspective

Wi-Suk Kwon, Auburn University
Hyejeong Kim, California State University, Long Beach

The New Face of Retailing: The Impact of the Small, Inventory-Free Store Experience on Brand Equity and Ordering Behavior

Kelcie Slaton, Iowa State University
Danielle Testa, Iowa State University
Sonia Bakhshian, Iowa State University
Shantell Reid, Iowa State University
Ann Marie Fiore, Iowa State University

The Role of Type of Visual Design Stories on Consumers' Cognitive Processing

Christin Seifert, Georgia Southern University
Veena Chattaraman, Auburn University

Walking off the runway to find one’s place in the Fashion Market-Developing new curriculum to enable fashion students to gain real-world experience outside the runway

Cathy Starr

What to Expect for Unfamiliar Brands? Role of Schema, Transparency and Skepticism for Apparel Brands’ Pro-Environmental Messages

Gargi Bhaduri, Kent State University
Lauren Copeland