Track

PPD

Presentation Type

Poster

Description

This paper illustrates how the Human-Centered Design (HCD) approach (aka. design thinking) was incorporated in the existing merchandising course to foster creativity among students. The five key learning objectives of the Omnichannel Innovation Lab course included; (1) gain a deep understanding of omnichannel retailing, (2) develop ethnographic research skills to gain an empathetic understanding of consumer needs, (3) apply the design thinking process, (4) develop omnichannel innovations and (5) improve collaboration skills.

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Share

COinS
 
Jan 1st, 12:00 AM

Omnichannel Innovation Lab: Incorporating Design Thinking into a Merchandising Course

This paper illustrates how the Human-Centered Design (HCD) approach (aka. design thinking) was incorporated in the existing merchandising course to foster creativity among students. The five key learning objectives of the Omnichannel Innovation Lab course included; (1) gain a deep understanding of omnichannel retailing, (2) develop ethnographic research skills to gain an empathetic understanding of consumer needs, (3) apply the design thinking process, (4) develop omnichannel innovations and (5) improve collaboration skills.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.