Track

CB

Presentation Type

Poster

Description

The purpose of this study is to examine how men and women differ in their perceptions of website quality in the context of luxury fashion e-retailing. The findings of this study show that similarities and differences exist between male and female luxury consumers’ perceptions of e-luxury retail sites.

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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Jan 1st, 12:00 AM

Quality Dimensions Affecting Online Luxury Consumers: Does Gender Matter?

The purpose of this study is to examine how men and women differ in their perceptions of website quality in the context of luxury fashion e-retailing. The findings of this study show that similarities and differences exist between male and female luxury consumers’ perceptions of e-luxury retail sites.

 

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