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The Effects of Fashion Brands' Negative Publicity Recovery Strategies on Anti-Brand Behavioral Intentions According to Consumers' Proactive Personality

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Jan 1st, 12:00 AM

The Effects of Fashion Brands' Negative Publicity Recovery Strategies on Anti-Brand Behavioral Intentions According to Consumers' Proactive Personality

The Effects of Fashion Brands' Negative Publicity Recovery Strategies on Anti-Brand Behavioral Intentions According to Consumers' Proactive Personality

 

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