Track

KSCT

Presentation Type

Poster

Description

The purpose of this study is to analyze a professional laundry service company, Cleantopia, comprising a nearly 80% market share in Korea. The key to Cleantopia’s success relates to its management policy of “principle and innovation.” Cleantopia adopted various marketing strategies to realize its management philosophy: cultivating talented personnel, customer satisfaction, and social contribution. Another success factor is its active engagement in technological exchanges with developed countries and industrial-academic cooperation.

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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Jan 1st, 12:00 AM

Success Story of Professional Laundry Service in Korea

The purpose of this study is to analyze a professional laundry service company, Cleantopia, comprising a nearly 80% market share in Korea. The key to Cleantopia’s success relates to its management policy of “principle and innovation.” Cleantopia adopted various marketing strategies to realize its management philosophy: cultivating talented personnel, customer satisfaction, and social contribution. Another success factor is its active engagement in technological exchanges with developed countries and industrial-academic cooperation.

 

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