Track

CB

Presentation Type

Poster

Description

In Saudi Arabia, a wedding is a significant occasion requiring extension preparation. Researchers have not yet explored how bride-to-be's consumption patterns might be shaped in a tradition-oriented culture like Saudi Arabia. Thus, the purpose of this study was to explore the Saudi woman's bridal shopping experience during her transition into marriage and the meanings reflected in the purchases made. Qualitative data were collected via in-depth interviews with 14 Saudi women who were engaged to be married. Data were analyzed using constant comparison processes. Analysis revealed three themes, including: (a) Facilitating the liminal transition to new life, (b) Resisting complete change, and (c) Complication and ambiguity of the bride-to-be's transition experience. Saudi brides-to-be engaged in complex identity construction processes to construct an appropriate new identity and appearance to embrace and project the symbolic difference between single and married life.

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Share

COinS
 
Jan 1st, 12:00 AM

Getting Ready for a New Life: Saudi Bride-To-Be Shopping Experiences

In Saudi Arabia, a wedding is a significant occasion requiring extension preparation. Researchers have not yet explored how bride-to-be's consumption patterns might be shaped in a tradition-oriented culture like Saudi Arabia. Thus, the purpose of this study was to explore the Saudi woman's bridal shopping experience during her transition into marriage and the meanings reflected in the purchases made. Qualitative data were collected via in-depth interviews with 14 Saudi women who were engaged to be married. Data were analyzed using constant comparison processes. Analysis revealed three themes, including: (a) Facilitating the liminal transition to new life, (b) Resisting complete change, and (c) Complication and ambiguity of the bride-to-be's transition experience. Saudi brides-to-be engaged in complex identity construction processes to construct an appropriate new identity and appearance to embrace and project the symbolic difference between single and married life.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.