Same Time, Next Year: Evolution of the Pussyhat’s Symbolism

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2018-01-01
Authors
Paulins, V. Ann
Hillery, Julie
Howell, Alexandra
Malcom, Nancy
Martindale, Addie
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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Abstract

Using symbolic interaction (SI) theory as our foundational framework, we gathered usable data from 66 women who marched in locations throughout the US. We found that the pussyhat artifact remains a symbol of women’s solidarity and empowerment, even while it is increasingly understood as a non-inclusive and controversial symbol by a small but important portion of marchers. SI occurs in the context of pussyhat wearing, with understood meaning and recognition of controversial meanings.

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