Title

Identifying Apparel Consumer Typologies with the Potential for Slow Fashion

Track

SSR

Presentation Type

Oral

Description

This exploratory study utilized a holistic approach to identifying apparel consumer typologies within the totality of their consumer purchases (i.e., apparel, non-apparel) and behaviors (e.g., sustainable, unsustainable), proposing that each consumer segment has the potential to adopt more sustainable consumption behaviors. The findings on apparel consumption typologies provide the basis for sustainable companies to understand and target different types of consumers.

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Creative Commons Attribution 4.0 License
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Jan 1st, 12:00 AM

Identifying Apparel Consumer Typologies with the Potential for Slow Fashion

This exploratory study utilized a holistic approach to identifying apparel consumer typologies within the totality of their consumer purchases (i.e., apparel, non-apparel) and behaviors (e.g., sustainable, unsustainable), proposing that each consumer segment has the potential to adopt more sustainable consumption behaviors. The findings on apparel consumption typologies provide the basis for sustainable companies to understand and target different types of consumers.