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MM

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Oral

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Consumer flow experience in the online environment plays an important role in influencing various marketing outcomes such as exploratory behavior, purchase intention, addictive behavior, positive subjective experience, and perceived usefulness (Hoffman & Novak, 2009). Understanding what specific factors of the online environment that have an impact on consumer flow experience is very important. Results showed that interactivity of product presentation (β=0.235, t=2.364, ppp

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Jan 1st, 12:00 AM

The effect of online visual merchandising cues on consumers’ flow experience, satisfaction, and approach/avoidance behavior.

Consumer flow experience in the online environment plays an important role in influencing various marketing outcomes such as exploratory behavior, purchase intention, addictive behavior, positive subjective experience, and perceived usefulness (Hoffman & Novak, 2009). Understanding what specific factors of the online environment that have an impact on consumer flow experience is very important. Results showed that interactivity of product presentation (β=0.235, t=2.364, ppp

 

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